Privacy Policy

Privacy Policy – PackForensics

1. Who We Are

PackForensics provides material analysis services for food packaging.

Contact details are available in the “Contact” section of the website.

2. Data We Collect

We only collect information that users voluntarily provide through contact forms:

Full name

Email address

Phone number

Message submitted in the form

This information is used exclusively to respond to inquiries.

3. Automatically Collected Data

The website uses Google Analytics 4 (GA4) to gather anonymous statistics about site usage.

GA4 collects:

device type

pages visited

duration of visit

anonymous events (scroll, click, page view)

We do not collect or send personally identifiable information to GA4 (such as name, email, phone number, or full IP address).

4. Data Import into GA4 (Lead Gen Key Event)

In certain cases, we may import pseudonymized data into GA4 for statistical purposes only:

internal lead ID (anonymous)

lead status (e.g., “contacted”, “in review”)

date and time of conversion

type of form submitted

We do not import into GA4:

names

unhashed emails

phone numbers

form messages

sensitive data

All imported data is anonymized or pseudonymized in accordance with GDPR.

5. Legal Basis

Data processing is based on:

consent (for contact forms)

legitimate interest (for anonymous analytics)

6. Data Sharing

We do not sell or share personal data with third parties, except:

Google Analytics (anonymous data)

IT service providers necessary for website operation

7. Data Retention

Data submitted through forms is kept only as long as necessary to respond to the inquiry, after which it is deleted.

8. User Rights

Under GDPR, users have the right to:

access

rectification

erasure

restriction

data portability

withdrawal of consent

Requests can be submitted through the “Contact” page.

9. Data Security

We implement technical and organizational measures to protect data against unauthorized access.

10. Data Protection Contact

For questions regarding data protection, you can contact us through the form available on the website.